Collection inspired by the historical nuances of Shanghai lanes and the stories happening in them.

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Inspired by "Years of Red Dust" by writer Qiu Xiaolong, who explores 50 years of Shanghai History through the lens of the "Red dust" lane, located in a traditional neighborhood in the popular city. The collection recreates memories of personal experiences in the city, this time from my own lens and the context of the lane I used to live in. 

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The Campaign shoot for the Collection is in reference to the collection prototypes, entirely created and programed by our AI team through a creative digitalization process, modeled by avatars and staged to ensure the understandment of the pieces´s wearability.