"Red Dust lane tales"
Collection inspired by the historical nuances of Shanghai lanes and the stories happening in them.
Inspired by "Years of Red Dust" by writer Qiu Xiaolong, who explores 50 years of Shanghai History through the lens of the "Red dust" lane, located in a traditional neighborhood in the popular city. The collection recreates memories of personal experiences in the city, this time from my own lens and the context of the lane I used to live in.
The Campaign shoot for the Collection is in reference to the collection prototypes, entirely created and programed by our AI team through a creative digitalization process, modeled by avatars and staged to ensure the understandment of the pieces´s wearability.